Seminar Benefits

The Seminar is being organised under the INTERREG IVB North West Europe TESLA project; and will explain how firms can:

• develop and plan long term strategic goals for the firm, as a single company or as a subsidiary in a MNC;
• structure early-stage, fuzzy commercial ideas into testable opportunities;
• investigate the commercial opportunity of unused technology and product ideas;
• convert new potentially commercial opportunities into corporate revenue streams;
• explore external opportunities that may be important to the firm, without risk;
• create a learning organisation that motivates key staff and seizes new opportunities.

Informal meetings to discuss the CASPEAr® business development model and the follow on Workshops are welcomed after the formal conclusion of the Seminar.

Workshops

Following the seminar, Workshops will be organised during October/November for those wishing to develop, or to investigate developing, new products.

The workshops will be focused, hands-on and practical, aimed at actually defining an early-stage new product and planning its commercial delivery. Seminar participants will be invited to suggest topics for the Workshops.