Facebook for Business – 30th April - €140.00

With over 1.4 billion people using Facebook worldwide each month and 1.5 million people using Facebook daily in Ireland, Facebook is a perfect place for businesses that want to talk to people. This course is for a business/organization that regularly uses Facebook and wants to improve on what they’re doing so Facebook starts to be a channel that benefits their organisation.

The course will include the following:

• Evaluating your Facebook Page and that of your competitors
• Growing your subscribers (Likes) on Facebook
• Dealing with “Edgerank” and the issue of declining reach on your page
• Advertising on Facebook - social ads
• Building relationships on Facebook
• Interacting with customers on Facebook
• Running a combined Facebook Campaign

Twitter for Business – 7th May - €140.00

Twitter is now the place where news breaks around the world. With everyone sharing links and photos with the second biggest social network in the world, Twitter is a space for both consumer marketing and B2B marketing. This course is for a business/organization that regularly uses Twitter and wants to improve on what they’re doing so that their Twitter account starts to be a channel that benefits their organisation.

This course will include the following:

• Evaluating your Twitter profile
• How to use Twitter
• What methods businesses are using Twitter in order to market and build brand recognition
• How to add value 140 characters at a time
• How Twitter Hashtags can benefit your company
• Growing your Twitter following and Twitter Advertising
• Automating your Twitter
• Twitter Analytics
• Using Twitter Cards to generate leads