Ben Itty, Global Brand Development & Innovation Expert, University College Cork

Ben has 30+ years of advertising, marketing and innovation experience at large multinationals across the world. In particular, he has experience in the areas of brand strategy, consumer insights development, communications development, packaging development and innovation. Having worked in global roles based in the US, Europe and Asia, Ben recently moved to Cork. Ben will share his insights and experiences with SMEs and how the concept of the craft movement, in particular, can be applied to them in local and international markets.  

Ben will speak at our April event entitled “The attraction of the ‘craft’ trend for business. Limited places are available and places can be booked here. Contact Eimear for further information.