Digital Marketing/Social Media for Business Training Course
Course Dates: 4 Days (25th November, 2nd, 9th & 16th December) All Four Days can be booked together or individual days of interest can be booked separately.
Member Rate: €440.00 for the four days or €140.00 per individual day.
What’s involved?
This four day course will provide an in depth insight into the latest innovations in Online Marketing and Digital Media. The course will also give an overview of social media use and look at LinkedIn for the business generation.
Day One
Search Optimisation, website conversion and web traffic tools
Targeted Advertising with Google, Google Analytics and creating landing pages
Day Two
Content Creation: Using a blog or your website to create attractive content
Facebook for Business: Using Facebook Pages to market to their Billion+ users
Day Three
Twitter for Business: Using Twitter for sales, support and marketing.
Linkedin: Using this business social network for lead generation and building the reputation of your business
Day Four
Mobile Future: Should you create an app? What is the work involved. Getting your company ready for the mobile revolution
Devising a Marketing Plan: Creating a template for your company to be efficient in digital marketing
What will I be able to do?
Following this course, participants will be able to:
- Understand how search engines work
- Make changes to a website to increase site traffic
- Execute targeted ad campaigns online
- Know why blogs are good for business
- Build a plan for your business plan to increase traffic and leads to the website
- Build a Facebook presence for your company
- Build a Twitter business profile
- Improve your LinkedIn profile and know how to use it as a calling card for your work
- Be familiar with mobile apps
- Create a marketing plan for your social media properties and devise one based on available resources
Who should attend?
This course is for any business that wants to reduce marketing and sales costs, that wants to get more business using social media and wants to reinforce their offline reputation, online.
This course is suited for those in marketing, communications, sales and company positions that define business strategy. This course is €440.00 for Chamber members for the entire four days or days can be booked individually for €140.00 each. BOOK NOW!
Google Analytics
Course Date: 24th November
Member Rate: €150.00
Venue: River Lee Hotel, Western Road, Cork
Are you swimming in a sea of data? Don’t know where to start when assessing your website traffic?
This course will leave you with a clear understanding of how to get the most out of your Google Analytics account. It will give you:
• A clear understanding of the important metrics to look for in a Google Analytics account
• A demonstration of how you can set-up and use goals and funnels in your own account to assess visitor quality
• Tips on how to produce better reports that contain actionable insights which you can use to power your business
What does this mean?
This course will help you identify the good quality traffic from the poor quality traffic so you can use the reports to get more quality traffic back to your website.
After goal setting we will look at all the different ways to view your customers and you’ll be given a deep-dive into the main Google Analytics reports and learn how to look for and use actionable insights over vanity metrics.
After an in-depth look at getting actionable insights from most of the reports available, we’ll finish off looking at dashboards, custom reporting, scheduling reporting, the top 20 reports and a market overview and forecast.
This one day course is a must do for marketing professionals, IT professionals and all business owners. So don’t delay, BOOK TODAY!
