Ben Itty, Global Brand Development & Innovation Expert, University College Cork

Ben has 30+ years’ experience of advertising, marketing and innovation experience at large multinationals across the world. In particular, he has experience in the areas of brand strategy, consumer insights development, communications development, packaging development and innovation. Having worked in global roles based in the US, Europe and Asia, Ben recently moved to Cork. Ben will share his insights and experience with SMEs and how the concept of the craft movement, in particular, can be applied to them in local and international markets.

Scott Baigent, Co-founder and Director at Eight Degrees Brewing

Eight Degrees Brewing is an award-winning independent Irish craft-brewery, based in Mitchelstown, Co. Cork. Founded in 2011 by Scott Baigent and Cam Wallace, Eight Degrees is passionate about producing exciting and adventurous beers using only natural ingredients, and fuses modern artisan brewing techniques with classical Irish beer styles. Eight Degrees Brewing has successfully applied the craft trend to its core business and this is reflective of Ireland’s shift towards locally-produced food and drink products. The company’s range includes ales, lagers and stouts.

Ben and Scott will both speak at next month’s workshop in UCC on 19 April. To book a place at this workshop, click here or contact Eimear for further information.