New ‘Get Brexit Ready’ Programme to Enable Tourism Sector to Sustain Growth
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Fáilte Ireland CEO Paul Kelly pointed to the volatility generated by Brexit during the last year stressing that it would have led to significant revenue and job losses had our other traditional markets, particularly the US, not performed so well. He also emphasised that we, as a tourism industry, cannot always assume that other markets will continue to compensate in this fashion – particularly as we now face a challenge in those markets from a British tourism product made much more competitive by the lower Sterling value. So, while the ongoing Brexit volatility underlines the extent to which tourism can be at the mercy of external factors beyond our control, we can meet our current challenges by working on those things which remain within our control - our visitor experiences, competitiveness, capacity and skills and this essential Brexit Recovery Programme is designed to support tourism businesses to achieve this in an innovative and accessible manner. The programme launch was accompanied by the unveiling of a dedicated ‘Get Brexit Ready’ web presence which will be the Fáilte Ireland one-stop shop for all the relevant information and insights that businesses will need – from development supports and training programmes to insights and market intelligence. The web portal will also include ‘Brexit-check’ - an online tool whereby an individual business can input their own data to determine how Brexit ready they are - as well as links to a series of market insights, tips and research to help tourism operators to recalibrate their businesses appropriately to navigate through Brexit related uncertainty in Britain and other markets. Find out more about the new programme, and access the latest supports, insights and tools online
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