Save the date!
The attraction of ‘craft’ brands: How following the ‘craft’ trend can help the success of ‘craft’ brands in international markets
Ben has a proven track record at large multinationals in the areas of brand strategy, consumer insights development, communications development, packaging development and innovation. Ben will share his insights and experiences with Cork SMEs and how the concept of the craft movement, in particular, can be applied to them in international market. Booking will be available shortly but to express an interest in this event, contact Eimear.
|