Why should I attend this workshop?

With over 649 million Chinese people actively using the Internet to purchase goods and services, particularly for groceries, understanding the e-commerce market in China is vital for any Western consumer. E-commerce platforms like Tmall and Jing Dong offer online marketplaces and open business opportunities to companies wishing to access the Chinese market. 


The workshop will help you to gain a better understanding of Chinese e-commerce platforms and will cover several essential aspects of selling food and beverage online in China including:

• Pricing schemes
• Payment platform
• Logistics
• Marketing
• E-commerce on-shore versus cross-border

The workshop will be delivered by Rafael Jiminez, Business Development Advisor at the EU SME Centre in China which offers a number of supports to EU companies interested in accessing the Chinese market. The event will conclude with a Q&A session. Book your place here or contact Eimear for further information.