Some salient facts for your business:

• Older people own 75% of the wealth in the EU and account for 50% of consumer spending. 

• Older customers (65+) in Ireland have a revenue declared annual income (2008) of over €6.5 Billion. 

• Older consumers will double in number in the next 30 years, and those over 80 will quadruple. 

• Older people are loyal customers and outspend younger shoppers. 

• Older customers not only spend locally and have a lot of purchasing power, but also have the time to shop. 

• 50% of all toys are bought by grandparents. 

• Over 50’s take on average almost three trips a year in Ireland, staying three nights away.