Age Friendly Business Recognition Programme
Some salient facts for your business: • Older people own 75% of the wealth in the EU and account for 50% of consumer spending. • Older customers (65+) in Ireland have a revenue declared annual income (2008) of over €6.5 Billion. • Older consumers will double in number in the next 30 years, and those over 80 will quadruple. • Older people are loyal customers and outspend younger shoppers. • Older customers not only spend locally and have a lot of purchasing power, but also have the time to shop. • 50% of all toys are bought by grandparents. • Over 50’s take on average almost three trips a year in Ireland, staying three nights away.
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