Programme

Day One, 27 May 2014

09:00 Welcome address

Dr. Michael Murphy, President, University College Cork

Opening Remarks

Professor Brian Bocking, Head, School of Asian Studies, University College Cork

09.30 You always do business with the Chinese government

Regulations and Ministries: who does what and why?

Professor Jackie Sheehan, School of Asian Studies, University College Cork

10.15 Chinese policy; food policy

Jianguo Xu, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of

China to Ireland

10.40 The China dairy industry and new regulations on dairy exports to China

Mr Song Dayang, Economic Attache, Economic and Commercial Counselor’s Office of the Embassy of the People’s Republic of China in Ireland

11.15 Tea / Coffee Break

11.30 The Beijing Olympics: delivering complex food in a complex situation

Catherine Toolan, Managing Director, Special Projects at Aramark

12.15 Casework: the Meiji case in China, Case introduction and allocation, introduction to case facilitators

Professor Deirdre Hunt, School of Asian Studies, University College Cork

13.15 Lunch

14.00 Marketing business to business and business and consumer

Breiffini Kennedy, International Markets Manager, Bord Bia

15.00 Doing business in China – a legal perspective

Dingfa Liu, Jun He Law Firm, Shanghai

Shane O’Donnell, Partner and David Fitzgibbon, Partner, William Fry Law Firm, Dublin

16.00 Case work sessions

19:00 Chinese banquet

Fota Island Resort Hotel, Little Island, Cork

Day Two, 28 May 2014

09.00 Why bother with China?

Trevor O’Regan, International Financial Institutions, BD Director, PM Group

10.00 Case work

11.00 Case presentations to an international panel of China experts including Dr Paul Lu, NUI

Maynooth and Hugh Kelly, Chairman, Asia Trade Forum

13.00 Close of workshop followed by lunch

To register for this workshop, please click here. If you require further information, contact Mary McCarthy-Buckley (workshop organiser).