LIFT YOUR BRAND THROUGH DIGITAL SIGNAGE AT CORK AIRPORT
A picture may be worth a thousand words but a digital video is worth so much more. For advertisers, digital signage offers huge advantages for reaching customers, ensuring their brand stands out from the rest. Those advantages are only enhanced within an airport setting, using hi-spec digital screens to reach captive audiences in an exciting environment.
Cork Airport is Ireland’s second largest and busiest thoroughfare, offering a unique opportunity to target both an Irish and international audience under one roof. In 2019, Cork Airport served in excess of 2.6 million passengers to over 50 routes across the UK and continental Europe, up 8% on 2018. In 2020, numbers are forecasted to rise by 5%. The audience passing through the Airport is further increased by “meeters & greeters”, along with staff from the Cork Airport Business Park utilising the dining options at the Arrivals Hall for lunches and breaks. Targeting this captive audience are 10 state-of-the-art digital screens now at Cork Airport, allowing for bright, vivid displays to capture the attention of passers-by instantly, while promoting desired content. The new additions include an eye-catching large video wall in Arrivals, measuring 4.8 metre x 2.2 metre, connecting brands to a unique captive environment of passengers and their family and friends. Targeting departing passengers, there are now six digital screens spanning the length of the departure
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hall, along with a large screen now located at Gate 6-7, near the very busy Craft Lane Bar. Reaching all arriving passengers, two new AerPods are on view during their Cork Airport journey — one AerPod after immigration and a second after customs. Speaking on the new digital screens, Cork Airport Business Development Specialist, Elaine McElligott explains: “Digital signage is proving to be an effective addition or alternative to traditional static signage. The new screens at Cork Airport’s modern state-of-the-art terminal building are firstly attention-grabbing, with outstanding picture quality and a bright, dynamic display. There are also no printing or installation costs, meaning it is much more cost effective for advertisers; while also allowing content to be played continuously throughout the day — 10 seconds every minute 20 hours per day — and for ads to be changed at the flick of the switch. “Cork Airport is also an environment where advertising can really cut through. We know that advertising with us allows brands to tap into receptive passengers in an environment without the distraction of everyday tasks. Airport travellers have a uniquely receptive mindset and dwell time — the most recent Red C Passenger Profile at Cork Airport found that 59% of passengers are ABC1. “Cork Airport also has a large percentage of business professionals traveling through it, due to the direct flights to key European hubs that connect passengers
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ork Airport is also an environment where advertising can really cut through. We know that advertising with us allows brands to tap into receptive passengers in an environment without the distraction of everyday tasks. “
to further destinations around the globe. With this in mind, there is a fantastic opportunity for B2B advertising at the airport, reaching key decisionmakers on their way to, or from, business meetings.” Cork Airport offers brands and companies a unique opportunity to speak to passengers while they wait. Through digital signage, there is a wide range of innovative, highly-engaging adverting options available, suitable for a variety of target markets. If you would like to know more about the portfolio of advertising services and products at Cork Airport, please contact Elaine McElligott at +353 87 3540729 or by email at Elaine.McElligott@corkairport.com.
