Behind the BMW Brand
Date: Wednesday 24th January
Time: 6pm – 8pm
Venue: Cork International Hotel
Cost: €20 members / €30 non-members
Get a rare insight in to the strategy behind global brand BMW this month as Cork Chamber, in partnership with MII Cork, host Paulo Alves, Managing Director of BMW Group Ireland.
Mr. Alves will share his thoughts on the BMW ethos of ‘practice what you preach’ when it comes to bringing their brand value, innovation, to life. The BMW strategy is focussed on providing customers with a brand experience, rather than a simple deal on a car and is delivered with a passion and enthusiasm for the brands’ engineering and design permeates the organisation at every level.
For many a BMW is more than a car, it’s a lifestyle choice so no matter what industry you’re in there will be lessons to be learned on how to turn customers in to loyal fans.