The RTE Breakfast Briefing took place at the Imperial Hotel and was opened by Cork Chamber President, Bill O'Connell. Director General of RTÉ, Dee Forbes discussed RTÉ's outward looking approach and how everything 'starts and ends with the audience'. With John Creedon as MC, two teams of well recognised panelists shared insights on creating and delivering content for the national broadcaster. Attendees were also given a preview of the new RTÉ Player and an insight into the digital ambitions of RTÉ .